Silver Sands welcomes locals to the resort

Management of the newly opened Silver Sands Resort at Grand Anse has said that Grenadians are free to patronise the hotel but its impressive swimming pool is a no go area.

The resort, promoted as the ultimate in holiday luxury, was opened last December, amid controversy over construction on the beachfront end of the property.

During an interview at Silver Sands, General Manager Joerg Roterberg said the resort is not an all- inclusive property and locals are welcome.

He said a day pass is not required to enter the property and reservations can be made for dining and spa treatments, though the much touted one hundred feet swimming pool is off limits, except to overnight guests.

But at US$900 a night, for the least expensive accommodations, the average Grenadian, who earns less than $3000 per month, may not be making reservations, just yet, to stay at Silver Sands.

The four star resort, advertised as a property of understated elegance, is offering a twenty percent discount to locals at the two restaurants, the spa and the cigar lounge where a US$69-thousand bottle of Cognac from Hennessy holds pride of place and patrons can have a taste US$6000 per shot.

Silver Sands has also created Rose Night, when locals can spend an evening, enjoy a US$15 glass of wine and a pizza.

Roterberg said the Rose night has been well received with about eighty percent local patrons.

“I want to make sure that everyone understands we are open to locals”, he remarked.

Four months in, Silver Sands occupancy level is at about twenty-five percent. Just over fifty, suites, rooms and villas are already on the market.

According to Roterberg what they are engaged in right now is a sales effort, ahead of the next winter season.

“It is not a hundred meter dash like Usain Bolt but a marathon,” he said of their fight for market share.

Silver Sands, located in Grand Anse on several acres of prime beachfront, is part of Grenada’s Citizens by Investment programme. The property is owned by Egyptian businessman Naguib Sawaris.

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