Ariza Credit Union has captured the coveted title of Business of the Year Award at the recent award and dinner hosted by the Grenada Chamber of Industry & Commerce (GCIC).
The event was held on October 28 at the Spice Basket, Beaulieu, St. George’s.
In commenting on the achievement, Chief Executive Officer of Ariza, Lucia Livingston-Andall expressed her pleasure in the Credit Union being able to capture this Crème-de-la-crème award.
She attributed this recognition to the result of the Credit Union’s strategic move to become more appealing to members by looking at the way it did business by refocusing on the brand and branches.
Livingston-Andall also commented on the presentation of the Key Note Speaker from Governor of the ECCB, Grenadian Timothy Antoine, at the Awards Dinner, and the coining of the term “Nowness” to reflect the urgent need for making bold new strategic moves for the economic development of the region.
She sees the Credit Union movement as a key player in facilitating this new thrust.
Ariza, formerly the Grenada Public Service Co-operative Credit Union, made a bold strategic business decision to rebrand in December 2016.
The Credit Union has shown consistent growth moving from 176M in assets in 2012 to 287M in December 2016.
This growth puts Ariza as the second largest Credit Union in the OECS, and the largest In Grenada.
The Credit Union’s approach to improve its branches was to invest in a new building at Bruce Street to facilitate more members in a comfortable environment with parking facilities and disabled access.
This location was ergonomically designed to be warm and appealing to current and perspective members.
Hot beverages are available at the location, and a member service unit was added to bolster the organisation’s commitment to improved service.
It simultaneously updating its two branch locations on the Mainland, Canal Road in Grenville and Church Street, St. George’s and Hillsborough on the sister isle of Carriacou.
Although physical access is a priority, electronic access to funds have proven to be equally as important, as a result, new ATMs were installed at the Bruce Street location bringing the total fleet up to five Nationwide.
Access to funds at Ariza, is made easier, with the International Debit Card and Mobile and Online Account Access for members of the Credit Union.
Ariza is the only Credit Union that currently offers this service.
In addition, the Credit Union invested in other technology to improve operations and to significantly speed up the rate and volume of persons served at the branches.
The rebranding was specifically aimed to open the organisation up to new markets to be explored and improve the image of the credit union in the Grenadian Market.
The brand strategy was achieved through the choice of name Ariza which connotes “Arise & Horizon”.
This feeds into the brand promise to assist members to rise above the Humdrum of the everyday and aim for their dream – whatever they may be.
The Credit Union in its quest for a higher level of service delivery embarked on a transformational program aimed at improving its behaviors through additional strengthening activities such as training and recruitment.
Delivery of the service standards promised under the new brand dictates simultaneous attention to the efficiencies of internal processes, organisational structure and human resource capacity.
A re-engineering project, concentrated on reviewing and revising internal processes and training of staff for personal and professional development was taken as well.