Increased marketing by GTA

March was a busy month for the Grenada Tourism Authority as it sought to do additional promotion of the Pure Grenada, the Spice of the Caribbean brand.

(L-R) GTA Chief Executive Officer, Patricia Maher, Director of Client Development, Cheryl Andrews Marketing Communications, Jennifer Johnson, Dr. Clarice Modeste-Curwen, Yvonne Duncan and GTA Manager of Nautical Development, Nikoyan Roberts

The association’s Marketing Executive for the UK, Renee Moses, attended Eyes2market, the UK’s leading trade event to attend the 16th annual Unite Caribbean on March 13 in London.

It is a well-established ‘one-stop-shop’ event for UK and European based tour operators to hold one-on-one meetings with tourism authorities, hoteliers and airlines from the Caribbean region.

Close to 100 tour operator companies attended with Team Grenada holding 36 meetings with British Airways, Virgin Holidays and all the tour operators that are the island’s partners in 2016 and 2017.

Moses was happy about Grenada’s strong brand recognition at the end.

“The GTA is extremely pleased with this trade event as many of our key partners met with us and discussed existing and exciting future plans for the destination. Three (3) new tour operators have also included Grenada in their destination collections”, she said.

The GTA team also used the opportunity to spread the word about exciting new hotels, Silver Sands and the Kimpton Kawana Bay Hotel and new daily airlift from JFK in New York.

From March 13-17, GTA’s CEO Patricia Maher and Manager of Nautical Development, Nikoyan Roberts joined a delegation led by Minister for Tourism, Dr. Clarice Modeste-Curwen to attend Seatrade Cruise Global in the US.

Seatrade is the cruise industry’s premier global event bringing together every facet of the business including cruise lines, suppliers, travel agents and partners.

The team, which also included George F. Huggins and the Grenada Ports Authority met with executives of major cruise brands such as Royal Caribbean, Carnival Cruise Lines and Norwegian Cruise Lines.

According to Maher, there is increased interest in Grenada because of its safety and new attractions.

She announced that over the next two years, Grenada will see a more than 40% increase in cruise business.

GTA in partnership with the Grenada Scuba Divers Association was expected to attend the 39th annual Beneath the Sea from March 24- 26 in New Jersey.

The event is billed as the largest Consumer and Scuba Dive Show in the US.

The event showcases dive products, destinations and information about training and certification in the industry.

Dive is one of the GTA’s niche markets and Nautical Development Manager, Nikoyan Roberts is excited about the possibilities.

“Grenada is primed for further growth in this industry and Beneath the Sea provides a unique opportunity to do just that”, she said.

Bookmark the permalink.

Comments are closed.