CORAL GABLES – Miami-based PR agency Cheryl Andrews Marketing Communications (CAMC) has been appointed by the Grenada Tourism Authority (GTA) to manage its communications and social media strategy in North America and the Caribbean.
CAMC will be responsible for raising awareness of the new “Pure Grenada – the Spice of the Caribbean” brand message in target niche markets.
Following an extensive and competitive review process, CAMC was selected as the agency of record and officially began to manage the destination’s public relations efforts in the U.S., Canada and Caribbean markets on December 1, 2016.
“We are very pleased and delighted to now have public relations representation in the USA, Canada, and the Caribbean after many years. CAMC has years of industry knowledge and PR experience and emerged as the best agency after an intensive process to deliver the quality marketing support that the GTA wants,” said Rodney George, Chairman of the Grenada Tourism Authority.
“Grenada, Carriacou & Petite Martinique cater to the discerning traveller looking for serene escapes and soft adventures off-the-beaten path, so strategic, targeted outreach is important to us.”
The Grenada Tourism Authority launched the “Pure Grenada” brand with the intention of highlighting the island’s untouched and unspoiled outdoor offerings.
The idea is to maintain the island’s authenticity and eco-friendly experience while appealing to the key niche markets such as sailing and yachting, cruising, diving, soft adventure, and romance.
“We’ve been representing island destinations in the Caribbean for 30 years and are confident that we can connect Grenada with media and travelers in a way that will drive business for the island and its stakeholders, said Cheryl Andrews, CAMC president.
“We love Grenada and can’t wait to inspire travelers to visit the island.”