Former Digicel boss, Patricia Maher is taking over from Barbadian, Rudy Grant as Chief Executive Officer (CTO) at the Grenada Tourism Authority (GTA).
According to Chairman of the authority, Rodney George the appointment will take effect from December 19.
George said that Maher’s role as CEO of GTA will include the delivery of sustainable tourism and economic growth from key regional and international markets, and the development and execution of effective marketing strategies to increase the value of tourism in Grenada.
“The Board of Directors are pleased to welcome Ms. Maher as CEO of the GTA in December. She has years of experience in business management, marketing, and tourism that will prove beneficial to our organisation”, he told reporters.
“Leading the GTA is a great responsibility, accountable not only to the Board of Directors, the Minister of Tourism, and the Government, but also to the people of Grenada,” he remarked.
The GTA Chairman announced that Maher will participate in the authority’s marketing workshop that involves all the overseas-based pubic relations and sales officers, which is scheduled to begin on December 2.
On agreeing to serve the authority, Maher said: “I am both humbled and thrilled to lead the Grenada Tourism Authority forward during its next phase of growth and expansion. My passion for Grenada, Carriacou and Petite Martinique and my expertise in tourism and technology will serve the organisation well as we grow and adapt to the changing trends in the industry”.
Maher is a senior executive with twenty-five (25) years of general management experience in the service industries and was a former country manager of Digicel Grenada Limited.
She spent seven (7) years working in the Caribbean’s tourism sector as General Manager for Go Caribic Tours and Destination Manager for the German LTU Group of Companies.
Maher honed her marketing and sales skills while representing a large island destination at World Travel Market, ITB Berlin and CHTA’s Caribbean Travel Marketplace, as well as negotiating contracts with tour operators and hosting travel agents.
The new GTA boss has a Master’s of Business Administration from the Manchester Business School and is a director of Junior Achievement Grenada.