UNICOMER Grenada Ltd. has announced the launch of a Vendor Finance programme aimed at satisfying customer needs and to boost sales.
The programme dubbed “Courts Sales Financing” is geared towards making the purchasing of items at participating vending stores easier for Courts customers and is part of a regional commitment to add value to customer’s lives every day.
Speaking at the official launch last week Friday at Courts Grand Anse branch, Country Manager of Courts UNICOMER Grenada Ltd, Ann Marie DeGale, said a “wide variety of 17 businesses (including) hardware, auto mechanic, body mechanic, vehicle suppliers and pest control have already partnered” with Courts on the venture.
According to DeGale, the “vendor financing programme enables our customers to purchase several items on ready finance (from these partnering) businesses at affordable rates”.
She said that customers can walk into any of the business places signed up for the programme and let them know that they want to purchase an item on Courts Vendor Financing.
“…It’s very simple, the vendor takes the customer details, they send it to us and within 20 minutes we send back (a response) based on the criteria (based on) our regular credit at the stores”.
Additionally, the UNICOMER Country Manager disclosed that persons who are not customers of Courts can also be eligible for the programme once they meet the criteria requirements.
“Of course they would just come (walk with) the particulars for the credit criteria, we would do the application and they would get the product”, she said.
Courts’ UNICOMER OECS Director of Consumer Finance, Sudesh Mannah, who was present for the launch said the Sales Finance product has already started in Antigua and St Vincent and is in the process of being launched in St. Lucia, with St Kitts and Dominica earmarked to start later in the year.
“It’s all being part of providing that loyal holistic customer service. What we realised (is) that our customers have needs and their needs are developing and evolving and we are only able to supply them with a particular group of products (mainly furniture and electrical).
“So we felt that this is one way in which we can satisfy their needs for products that we don’t carry and sort of maintain a good relationship with them.
“So you would find that they could now access financing, Courts Ready Finance or Courts credit to do home repairs- something that we don’t do -you driving down the road and you get into a vehicular accident, you need money to fix your car, you need to buy tyres, these are the kind of things (that the initiative caters for).
According to Mannah, the initiative is seen “as a big win for the customers and for the vendor partners too as “everyone would like to capture that credit market or that portion of the clientele that they cannot really afford to give credit to but know enjoy cash sales and we take the risk of the credit”.
“We have been doing credit successfully in the OECS (and) given our portfolio quality (and) our skills in that area, we decided that we are in a good position to levy our portfolio to drive sales”, he said.
Pegs Enterprises Ltd., which is located along the Lance Aux Epines main road and specialises in auto body repairs and the sale of auto motive products, was one of the partnering vending companies represented at the launch of new sales initiative.
Owner and Manager of the company, Cecil Charles told THE NEW TODAY that the partnership is expected to “enhance our business”, as well as “give vendors the opportunity to get ready financing that is not available from any other institution”.
Hardware supply store, Europa Hardware Grenada Ltd., which has been supplying Courts with the Stihl brand of weedeaters for retail for the last 14 years, is pleased with the new development.
Co-Manager of EUROPA Hardware Grenada Ltd., Desmond Benjamin said, the company is “happy to tell everyone who comes in that any item they see at our store they can have access to it through the Courts initiative in terms of a higher purchase agreement”.