Long a popular sport in Grenada – the Grenada Motor Club (GMC) has embarked upon a new era, hiring the services of a dedicated marketing and PR company to allow the motor racing events to reach their full potential in the Spice Isle.
A press launch was held at Excel Plaza, Grand Anse last week and was addressed by Minister for Implementation, Alexandra Otway-Noel, the Member of Parliament for the South St. George constituency.
In her address, Minister Otway-Noel noted that Motor Racing is one of the sports, which is contributing towards tourism integration in the region.
“The Grenada International Drag Racing is another important event that brings attention to Grenada. Sports is a wonderful way to integrate people and the Drag Racing competition does this by attracting participation from a number of islands across the region. Events of this kind, also gives us the opportunity for inter-island trade and to promote inter-island transportation”, she said.
The senior government minister commended GMC for the emphasis it is placing on promoting safety at its events, alongside their strong safety message to the driving population, with their new by-line – ‘Drive on the Road, Race on the Track.’
The Minister assured the Motor racers of the support and endorsement of the Ministries of Sports, Culture & Tourism.
The upcoming International Drag Racing event scheduled for March 18 – 20th, will commence with the arrival of the visiting cars from Antigua, Anguilla, Trinidad & Tobago, and St. Marten & St. Vincent.
The arrivals on March 18 will be followed by a motorcade drive to the Pearls Speedway, St Andrew – where the cars will overnight in preparation for Saturday’s race start. Approximately 35 visiting cars are expected to arrive for the event in addition to the 12 local racecars.
According to Public Relations Officer (PRO) for GMC, Ian DaBreo, the sport is growing in Grenada.
He said: “Over the 15 years that we have been involved in organising motor sports in Grenada – we have seen good growth in racing visitors and their entourages, alongside an ever growing interest in Grenada”.
“Soft figures are in the region of two hundred and fifty thousand dollars ($250,000ECD) contribution to the country’s GDP with up to 500 overseas visitors at the International Drag Events” he added.
Motor bike racing has also become an integral part of the drag racing events and as such the GMC looks forward to welcoming at least 6 visiting bikers alongside the resident bike racers who are invited to participate in a Motor Bike Shoot Out at the event.
Among the sponsors of the GMC International Drags are Steele’s Auto Supplies, Stag, Monster Energy Drink, Waggy T Rentals, Grenada Bottling Company, MTV, Duty Free Caribbean, St. Augustine’s Medical Services and AllyDay Creative Projects Ltd.
Racer drivers, bikers and sponsors took part in an ‘Island Drive Around’, last Saturday aimed at encouraging even more local support for the March event.