Digicel recently unveiled a new line of products under its Mobile Advertising banner that has businesses in Grenada rethinking the way they reach out to their customers.
This new method will guarantee advertisers get the maximum value for their advertising dollar while adding value to consumers.
Digicel More is what it is and this means More for everyone.
Digicel’s Country Manager, Patricia Maher, speaking at the conference said: “Businesses have been approaching Digicel requesting this service and we are delighted to announce that advertisers can use our network to target all of their our customers and potential customers, getting messages delivered directly and instantly to their target market. “
With the continuous development of technology and the change in customer behaviors and spending patterns, Digicel More actually guarantees and delivers to advertisers the reach they desire.
This is made possible through the one thing consumer’s use the most, their mobile phones.
According to Digicel Marketing Executive and Mobile Advertising Campaign Manager, Kevin Peterkin, “it is the people that are mobile, and what better way to reach them than through the one accessory that is never left behind – smartphones. People rarely go anywhere without their smartphones these days.”
With over 50,000 monthly active users and numerous ways to reach them, Mobile Advertising is the most cost effective way to reach customers in an ever changing global digital world.
This form of advertising offers an exciting new advantage to businesses throughout Grenada, Carriacou and Petite Martinique.
With the ability to segment and target specific demographics based on location, time of day, age, gender among others.
Digicel More is the perfect tool to add to your media mix.
Mobile phones outnumber television 3 to 1 and computers 4 to 1 (Berg Insight 2013 stats). Consumers now want everything on demand. Wherever they are at any point in time, they want the news, sports, weather, and information about their interests and just about everything else the world has to offer, right now.