G’da intensifies marketing for international Cricket in April

Grenada has intensified marketing efforts as the country prepares to host the 2nd Test match between West Indies and England at the National Cricket Stadium April 21-25.

In providing an update to the media on Tuesday, Sports Minister Emmalin Pierre told reporters at the weekly post-Cabinet press briefing that promotional efforts have been extended throughout the region and the wider Diaspora.

“We are not only targeting our locals,” said Minister Pierre, noting that the occasion is “rightfully a historic and major accomplishment for the country, “which has in the past “struggled to attract international matches.”

“We are targeting persons within the Diaspora, Trinidad, England, the United States. Our Grenadians and friends who are out there and would want to come in – not just to view the game but to share in this special moment with us,” she said.

The Sports Minister said the sale of tickets for the highly anticipated event is being managed by the West Indies Cricket Board (WICB) and would be available to the general public through the Office of the Grenada Cricket Association (GFA) by the end of March.

She pointed out that tickets would be available for “as low as EC$15 per day based on the current quotation,” adding “that the price ranges all the way up to EC$40 per day.”

Additionally, she said “extremely high priority” is being placed on preparing the field to ensure that it is at the highest standard for the test match.

“This is probably one of the most important aspect as it relates to preparation…we can be denied having the games here on the grounds that our field is not adequately prepared and ready,” she remarked.

“We have invested in additional equipment and personnel for that purpose,” added the female minister who said that the Chinese Ambassador to Grenada, Ou Boqian “has come forward and pledged support for the minor repair work that has to take place on the Stadium.”

Meanwhile, the hosting of the upcoming cricket match has created contention in relation to the staging of the country’s Inter-Col games at the same venue.

The premier sporting event for the nation’s secondary schools has been held temporarily in recent years at the National Stadium, pending the completion of the Athletics Stadium, which is due for completion in June.

However, in order to facilitate the cricket match, it was recently announced by the Ministry of Sports that next month’s Intercol would be held at Progress Park in St Andrew for the very first time.

Although local sporting officials have rated the park as the best suitable venue at the moment to host the event, concerns have been raised as it relates to the venue’s ability to accommodate the athletes and the mass crowd that usually attend the games.

In addressing the issue on Tuesday, Minister Pierre acknowledged the challenges but said that a number of measures have been taken to address them.

The Sports Minister, who did not go into much details, said a special press conference would be held very soon to reveal all the specifics for the successful execution of the event on a date to be announced shortly.

Additionally, Minister Pierre gave assurance that “Government has taken the decision to do everything possible to ensure the smoothest transition (of the event) from the National stadium to Progress Park.”

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