Born out of a call by Grenadians for a lifting of the bar in Grenadian radio broadcasting, CHIME FM took to the airwaves in mid-May.
The station, which operates at 100.9 on the FM band, has been engaged since then in a number of adjustments in order to optimise its signal quality. And, even though still providing limited spoken-word programming content, the response has been overwhelmingly positive.
CHIME is intended to be a distinct alternative to the current line up on the local radio landscape and is determined to regain much of the listenership lost by local stations to neighbouring islands.
“The station is operated by a small, privately owned company, Grant Communications, and will be contributing to nation-building by educating, informing and entertaining local communities and the Diaspora,” says the company’s CEO, George Grant.
Grant began looking into the possibility of launching an FM station when listeners to his Sundays with George Grant feature demanded that calibre of programming be aired routinely, and not only on Sundays.
While CHIME will officially begin airing a roster of new programs beginning on September 1, Grant has made it clear that the station will continue to go through an evolutionary process for the foreseeable future.
“The rapidly changing media landscape demands that media houses maintain a healthy level of flexibility while focussing more on developmental issues rather than just revenue generation,” he says.
The station will deal with issues fairly without avoiding controversy and has already been acknowledged as a strong proponent for good governance.
The new line-up will include the likes of Sen. Chris DeAllie and Allan Bierzynski (The Great Debate on Fridays at 10:00 a.m.), Joan Purcell and Margaret Neckles (First Love on Mondays at 06:00 a.m.); Sen. Ray Roberts (Civil Society Speaks on Wednesdays at 10:00 a.m.); Ruggles Ferguson (Law made simple on Thursdays at 10:00 a.m.); broadcasts of the Senate, House of Representatives and Post Cabinet briefings; Richard Beadle and Junior Jackson (Positive Vibrations on Saturdays at 10:00 a.m.) Sundays with George Grant (Sundays at 09:00 a.m. and 06:00 p.m.); Inspirational Moments (Tuesday through Friday at 06:00 a.m.); Daybreak on weekday mornings at 06:30a.m. (Retro music) and ‘live’ weekly broadcasts from villages around the State.
The station is an adult contemporary format and has been attracting a sophisticated audience with an appreciation for a variety of music genres.
Its initial mix already includes Calypso, Reggae, Zouk, Jazz, Pop, Latin, Rock, R & B, Dance, Inspirational, Country and Pan.
As a small operator itself, CHIME is well-positioned to assist small businesses in reaching their target audiences and has been tailoring campaigns to meet their operating budgets.