Thousands of carnival lovers turned out Saturday for the launch of Spicemas 2014 on the Port Highway in St. George’s.
Described as the biggest launch ever, the event pulled a massive crowd from across the island.
Patrons lined the entire Port Highway from the PWU building to the Post Office creating a carpet effect in the street.
The launch commenced with a children’s fun area with bouncing castles, face painting and other attractions designed for the kids.
A street jump up featured Traditional and Fancy mas portrayals with Vieux Corp Wild Indians, Shortnee and fancy costumed mas.
The Jab Jab made their usual late appearance to capture the intensity of the crowd at a time when most were concentrating on the stage activity.
Making their grand appearance is often the choice of the Jab ensuring that they gain maximum uninterrupted attention.
The on-stage activity started at 5.00 p.m. with a short ceremony that included remarks by Isha Antoine-Andrew, the representative on the Spicemas Corporation responsible for Calypso and Soca, Chairman of Spicemas Alister Bain and the newly appointed Minister of Culture, Sen. Brenda Hood.
The Minster alluded to the great influx of visitors to the island at carnival and the sizable financial input into the economy estimated at over $24 million dollars.
A call was made to the corporate citizens to ensure that they offer their support to Spicemas as a result, regardless as to the size of their business.
Sen. Hood also made a call to patrons to support the various aspects of Spicemas by playing Mas and attending the shows with special emphasis placed on Pan and Calypso.
Chairman Bain briefed the audience on the activities of the upcoming season and took the opportunity to reveal some of the sponsors that are already on board for this year.
LIME was announced as the telecommunication provider and platinum sponsor for Soca Monarch, Grenada National Lotteries Authority (GNLA) as panorama sponsor and Grenlec, the sponsor for Traditional mas.
Other companies that have come forward to provide sponsorship include Rubis and the Grenada Breweries.
The new theme chosen for Spicemas was revealed by Sen. Hood – “Uniquely Rooted in our Rich ancestral Traditions; Spicemas an Explosion of Soca & Calypso”.
The launch featured several artiste including the reigning Calypso monarch Katura George, Soca Monarch & Road March winner Boysie and Groovy Monarch, Blacka Dan.
A blend of new and seasoned artiste performed including Black Wizard, Papa Jerry, Lavaman, Laura Lisa, Nikoyan Bain, Little Vaughn, and Worst Waist Empire.
Patrons were sent off with an explosion of fireworks that brought the launch to a climax.