Senator Brenda Hood, Parliamentary Secretary to the Ministry of Tourism, Civil Aviation, and Culture lead the Grenada delegation.
The Spicemas launch this year had two components, these being a Travel Agent Expo and a Media Launch.
The Travel Agent Expo was attended by in excess of sixty (60) travel agents who represented more than forty (40) travel agencies across Trinidad & Tobago.
The Exposition commenced with an interactive session which provided the opportunity for travel agents to meet one-on-one with officials from the Grenada Tourism Authority (GTA), the Spicemas Corporation (SMC), True Blue Bay Resort, Radisson Grenada Beach Resort, Spice Island Beach Resort, Blue Horizon Garden Resort and Caribbean Airlines.
Christine Noel-Horsford, Manager of Projects & Reporting delivered a detailed presentation on Grenada as a destination and its niche markets. This included reference to the new brand Pure Grenada: The Spice of the Caribbean which was well received by the Trinidadian travel agents.
Many of the travel agents present communicated to the Grenadian delegation that they were confident that Trinbagonians would travel to Grenada for carnival while also indulging in the serenity of the tri-island state.
The general response from the travel agents was that Grenada offers an experience that Trinbagonians crave.
The Media Launch delivered an authentic Grenadian cultural experience to a number of influential media outlets, travel agents, and specially invited guests.
Former President of the Republic of Trinidad & Tobago, Professor George Maxwell Richards along with his wife Dr. Jean Ramjohn-Richards were in attendance along with Dr. Lincoln Douglas, Minister of Arts & Culturalism and Senator Emmanuel George, Minister of Justice.
Senator the Hon. Brenda Hood, in the Feature Address emphasised the importance of regional tourism to Grenada, particularly from the Republic of Trinidad & Tobago.
She spoke of the strong familial, cultural, and historical ties between the two countries. Boyzie, the current Soca Monarch and Road March King injected pure energy into the event, performing his latest hits.
There was also a showcase of costume and traditional masqueraders which included Vieux Corps, Jab Jab, Wild Indian, and Shortknee.
The GTA will continue to work with its stakeholder partners on similar initiatives which will have a positive impact on tourism development in Grenada, Carriacou, and Petite Martinique.