LIME on Tuesday added five new local artistes to its cast of contracted performers representing the telecommunications company throughout the carnival season.
Female soca sensation Laura “Laura Lisa” Richardson, Jalon “Boysie” Olive, “Wuss Ways – Lil’ Natty and Thunder” Dingaan Henry & Nyelon Henry and Marland “Mad Vibes” Charles signed contracts with LIME during a ceremony held at the company’s headquarters in Grand Anse.
Popular MC and soca artiste Vibes International aka “Mad Ras” also secured a contract with the company, however, he is out of the country.
LIME also re-signed contracts with its existing artistes – Grenada’s Cultural Ambassador, Wilt “Tallpree” Cambridge (not present at the ceremony), Kellon & Kelson Ogiste “Luni Spark & Electrify”, Kelvin “Otis” Celestine and Shem “Terror Kid” Bernard.
The artistes received individual contracts for a period of one year.
The contracts do not prohibit the artistes from performing on other stages but they are restricted from wearing competing company brands or paraphernalia, endorse or promote other brands.
Head of Corporate Sales, Cecil Noel, told the media that LIME continues to be a platinum sponsor for Spice Mas and the company recognises the talent, effort and creativity of the artistes.
He said that Grenadians rely on these entertainers to set the pulse for the festival and to help build up the excitement for the various carnival events and to create the rivalry that brings out the best in each artiste on the big stage.
According to Noel, LIME’s direct support for the promising and talented artistes in the Spice Isle is in conformity with the company’s’ support for culture in general through its support for the Mas Bands, Steelpan and other cultural activities.
Referring to Carnival as a major driver of the economy, he said that as a corporate citizen, LIME cannot ignore its importance to the overall success of businesses both large and small.
Noel encouraged other businesses throughout the country to embrace SpiceMas and support it in whatever way they can.
He stressed that although the assistance to the festivities by an individual artiste may not yield immediate benefits, the fact remains that the sustainability of the SpiceMas brand as a major contributor to Grenada’s economic growth depends on it.
The head of Corporate Sales pointed out that while LIME understands it cannot give support to all artistes directly, the company is nonetheless happy to welcome on board the new soca artistes to the family.
Noel said he is convinced that the new recruits will seize the opportunity and use it to their best advantage as the visibility and power of the LIME Brand will bring them to a new level that will open doors that the company hopes will help to sustain and develop the artform as well as their careers.
The event was also addressed by Lime’s Marketing Communications Manager, Sheldon Keens-Douglas who stated that the LIME brand is a powerful backing force that has catapulted many artistes to the top of their games.
Saying that, he is pleased to have many of the country’s top artistes representing the LIME brand, Keens-Douglas indicated that he is convinced that the new entrants artistes will represent the company with the sale kind of excellence as all the others.
Thanking LIME on behalf of all artistes was “Otis” who said that he was given the opportunity last year to sign with the “best” telecommunications company and that indeed was a privilege for him.
In welcoming the new artistes to the LIME platform, the 2010 former soca monarch winner stated that for artistes like himself, LIME means Love In Movement Everytime.
“Otis” encouraged the artistes contracted by the island’s major telecom provider to hold their heads high.
“Protect your brand, LIME, cause there is no other doing it for artistes in Grenada,” he quipped.