Digicel Grenada changed its brand name, colour, and call rates on the weekend going from the Bigger Better Network to “Be Extraordinary” and taking the title as the lowest rate mobile telecommunications provider.
The telecommunications provider unveiled its new rates, and kaleidoscope of colours at the Grenada Trade Centre Annex as the sound of sweet steelband music ushered in a new era for the company as it prepares to evolve into a truly Grenadian entity.
Events and Promotions Executive, Kevin Peterkin, unveiled the new promotions, an upgrade to last year’s SMILE promotion which now doubles that smile and rewards.
He said that in keeping with the belief that “variety is the spice of life”, then plans by Digicel will give customers a variety of choices, starting with Digicel’s 0.39 cents rate per minute for local calls and 0.59 cents to any Digicel customers across the region, anytime.
This new plan comes with added value; talk for 5 minutes to Digicel local and regional customers and get the next 5 minutes free and send 5 text messages to Digicel and get the next 5 free.
Digicel’s new “Smile Value Plan” offers customers who top up $10 or more instant rewards of text, talk and credit.
A customer who top up $10 will get $3 worth of text, if you top up $15 you get $30 free talk time to a loved one on Digicel, if you top up $20 you get $40 free to call an international number, and if you top up $25 you get $50 free talk time to any local Digicel number.
Customers also get an additional 120 minutes free if they talk for 5 minutes on a Digicel to Digicel call and 120 texts free when you send 5 texts from Digicel to Digicel.
Addressing the gathering of colourfully dressed guests, Country Manager, Patricia Maher reminisced on the company’s opening 10 years ago with the promise to provide customers with the best value, network, the best service and to give back to the community.
She said that since the introduction of Digicel with its hit slogan – The Bigger Better Network, the company changed the telecommunications landscape in Grenada creating competition for the then lone telecommunications provider, LIME formerly known as Cable and Wireless.
With the evolution of the company, Maher believes that the time is now right for another upward movement of the company to get a closer connection to its existing and potential customers.
“Now the time has come to forge a closer connection with you all,” Maher said, adding, “we came with a whole lot of red, red was everywhere … you the people of Grenada and the rest of our customers all over the other beautifully and wonderful and diverse markets across the globe, embraced our red and in return you gave us colour which you will now see reflected in our new brand image.”
Maher stressed that Digicel is committed to celebrating with colours, which depicts the diversity of culture, personality, opinions and camaraderie among all its customers in the various territories.
She labeled “Extraordinary” as the way of life for Digicel, as she announced with pride “our new 39 cents plan offers the lowest rate in Grenada”.
Digicel Marketing Manager, Kirk Seetahal said that Digicel ‘s “Be Extraordinary” presents an evolution for the company’s way of doing business and how they communicate as they seek to forge a deeper, emotional connection with customers.
“Be Extraordinary is more than just a tagline, it is the expression of our ambition for the people we serve in Grenada and by extension in ourselves at Digicel,” he said.
Seetahal disclosed that the campaign will be brought to life during the coming weeks through marketing and advertising campaigns and activation.