The Texaco brand is being replaced by Rubis, as 10 of Grenada’s 12 gas stations undergo a name change with the coming on stream of one of the newest businesses on the island.
After serving clients for the past six months at the Melville Street outlet, Rubis West Indies Limited officially launched its brand on the Grenadian market last week Thursday at the Grenadian by Rex Resorts.
Grenada is the first in the Caribbean to introduce the RUBIS brand and according to Mauricio Nicholls, Chief Executive Officer, RUBIS, the feedback they have received from customers since entering the Grenadian market has been extremely good.
“We see Grenada as an important market in our network and (are) proud to be a significant player in the growth and development of this country”, Nicholls said.
“The newlook stations are fresh, modern, appealing and improvements to the facilities includes re-branded fuel dispensers, new air pumps, LED forecourt lighting, new canopy design and new uniforms for staff”, he added.
According to Nicholls, the company is focused on taking the customer experience to a whole new level by training and developing service station employees to offer great, consistent customer service through its new Rubis training programme.
Rubis has also introduced a number of new products into the market.
Among them is Ultra Tec, a new fuel additive that uses a new generation of high performance additives to give the best engine efficiency.
The product has also been described as an additive both for gasoline and diesel, which is designed to meet the challenges of today’s engines.
Rubis claims that it is specifically formulated to clean the engine’s valves and combustion chamber by removing deposits to result in improved fuel and engine efficiency, improved vehicle performance, and a money saver.
RUBIGAS is the name of the company’s Liquid Petroleum Gas brand. It is available in green cylinders at all Rubis Service Stations and other outlets across the island in the traditional 20lb sizes.
The 100lb cylinders are sold through the company’s local distributor, Geo. F. Huggins & Co. (Grenada) Limited and are delivered directly to customers home or business.
Rubigas says that its cylinders will be pressure washed and pressure tested regularly to ensure that customers receive the same high quality product each time.
Rubis is the exclusive distributor of Total Lubricants, a top quality established lubricant brand.
Geo F. Huggins & Co. (Grenada) Limited will distribute Total Lubricants in Grenada and the product will be sold through the Rubis Service Stations network and at other outlets around the island.
Rubis is also said to be actively engaged in negotiations to acquire and re-open Texaco Star Mart by the first quarter of next year.
RUBIS is re-branding all 67 Texaco service stations in the Eastern Caribbean.
The project began in October 2012 and will be completed in December. The cost to re-brand all the stations in the Eastern Caribbean is US$3.5m.
The company is an established French based international private limited company founded in 1990.
Rubis West Indies Limited is now a major player in the fuels distribution business in the Caribbean.
On May 1, 2011, the company acquired the assets owned and operated by Chevron under the Texaco brand in the Eastern Caribbean.
The acquisition meant that Rubis became a formidable competitor in the regional downstream business in the Caribbean islands of Antigua and Barbuda, Barbados, Dominica, Grenada, Guyana, St. Lucia, St Kitts and Nevis, St. Vincent and the Grenadines and Trinidad and Tobago.
These territories joined with the already acquired assets in Bermuda, Guadeloupe, Martinique and French Guiana.
Further acquisitions during 2012 included the Chevron assets in The Bahamas, Cayman Islands and Turks and Caicos Islands.
The company is now poised to distribute fuels throughout the region at any given notice.