From an increased corporate responsibility to providing the cleanest diesel fuel on island, Petroleum Company, RUBIS has marked its 5th anniversary since rebranding from the Texaco brand.
The company celebrated the milestone with leading government and corporate officials at a cocktail reception held at the Radisson Grenada Beach Resort last week Tuesday Night.
Country Representative, Charles Archer spoke of RUBIS’ effect on customers.
“We speak passionately about the brand in RUBIS…it has been a positive change that the new image has brought to us, the customer friendly approach taken and places our customers that means each and every one of you as number one in our hearts,” he said.
In 2011, RUBIS acquired the Texaco assets that were once owned and operated by Chevron in the Eastern Caribbean.
The acquisition made RUBIS a formidable competitor in the regional downstream petroleum market in Antigua & Barbuda, Barbados, Dominica, Grenada, Guyana, St. Lucia, St. Vincent and the Grenadines and Trinidad & Tobago.
C.E.O of RUBIS Caribbean, Mauricio Nicholls said the proudest accomplishments are the relationships built and the company culture created by employees and others.
“What defines us most as human beings are the quality of the relationships we build and how we are perceived by the people with whom we interact. In (a) short span of just five years we have built strong, collaborative relationships across the board including our customers, our suppliers, our business partners, the media and the governments of the countries in which we operate,” he remarked.
“We are very proud to have built a unique company culture in which each of our employees is fully engaged and totally committed and cares deeply about RUBIS, our customers and stakeholders, and each and every one of their colleagues. A culture where delivering above and beyond what is expected is the norm and where everyone is valued and encouraged to contribute to our success,” he said.
According to RUBIS’ regional boss, there are plans afoot to grow the company extensively in the next five to 10 years.
Acting Prime Minister, and Minister of Public Utilities, Gregory Bowen addressed the gathering, noting that government hopes that RUBIS can grow from strength to strength and continue to play its part in building Grenada as fuel is the life blood of the economy.
“The Role that RUBIS and other petroleum companies are playing in supplying fossil fuel on the Caribbean market is a very important one and it will never be underestimated…of particular recognition also, is the role that it is playing in providing employment, meeting its obligations to the state….one such example is its contribution to Grenada national oil spill contingency plan in collaboration with NADMA”, he said.
“…For the ordinary Grenadian and small business owners, RUBIS’ collaboration in assisting and stabilising the retail price of cooking gas is paramount. Therefore, we understand the need for companies like this to be strong and successful to be able to make even greater contributions to the economy,” he added.